No two trees grow the same, and the same applies to social media image sizes. So you’re a business that has multiple social media channels.
We get it, you want people to know that you’re out there and easily accessible across the social media landscape. But you know you different platforms have different rules and regulations that you have to adhere to. Just imagine, you’ve just finished designing (or like most busy folks, you’ve outsourced this job) an eye-catching image to be published on your social channels. You’ve now published it, but you wonder why on Instagram, part of your image has been cropped out.
That’s because different platforms have different image dimension requirements, and you’ll need to abide by these requirements to maximise your content.
Don’t know the requirements? We got you covered. Below is a breakdown of holy scripture, which is the cheat sheet for image sizes on social media networks.
The Social Media Image Sizes Cheat Sheet
- Recommended size: 1200 x 630 pixels
- Minimum size: 600 x 315 pixels
- If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
- Square: 1080 x 1080 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
- If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.
Linkedin image sizes for blog post link images
- 1200 x 627 pixels (recommended)
- Minimum size: 600 by 335 pixels
- Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
- Supported formats: GIF, JPG and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web
YouTube video size
- 1280 x 720 pixels (at minimum)
- YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
- YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards.
- This is a 16:9 aspect ratio.
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