Brainstorming Group of people working on keywords research

Don’t Ignore Your Keywords Research

As your business grows, and your products and services change, so will your keywords. Additionally, as the world changes and your industry changes, so will the searching habits of your potential customers. This is all to say that keyword research never stops, and the key is to always stay in the loop to find new keywords that are trendy.

What is Keyword Research?

Keyword research is the process of finding the keywords for your business and understanding how you rank or could rank for these keywords on search engines such as Google. It is a crucial SEO (Search Engine Optimisation) process for any online marketing campaign, and it should not just be a ‘pump and dump’ action. Rather, it should be treated as a continual process.

Understand the nature of your business

Keyword research allows you to better understand the nature of your business. Knowing your keywords helps you to understand what are you selling and what your services are. So if you’re struggling to nail down the identity of your business, follow the trail of your keywords.

Compare yourself to your competition

Ever wondered how you compare to your competitors? Chances are, you’re not the only business that sells the product or service that you do. And if you are, then kudos to you for being the lone wolf in your industry. Back to the businesses that do have competitors, using keyword research can provide you with vital information that allows you to compare yourself to your peers. You can see where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for.

Get into the mind of the consumer

What is keyword research without the helping hand of the consumer? If the creation stage of keyword research is discovering which keywords represent the identity of your business, then the optimisation stage involves understanding the searching habits of the consumer.

Chances are, you will never capture all the keywords that connect with your business. As the industry changes, so do the searching habits. There will be blind spots along the way, but with keyword research, you will be able to see what people are actually searching for, rather than what you think they are searching for. The key is to reduce the number of blind spots and increase the strands of relevant connections with your consumers.

Do it for search engines

The goal of search engines is to connect users to their needs. For example, if User X uses a search engine to look for a pizza with pineapples on it (not judging), then the job of the search engine is to connect users with search results pertaining to that search. Search engines can only rank your website in search results if they know what your business is. Targeting keywords on different pages of your website means search engines like Google can then rank you for those keywords.

Keyword research can be daunting at first, but if you follow these tips, you’ll have a better understanding of how to boost the performance of your SEO and potentially weather any future changes.

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