SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility in search engine results. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness.

SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally.

Generally, you can expect to see initial results within 3-6 months. However, it's important to view SEO as a long-term investment. Consistent efforts and patience are key to achieving sustainable results.

Keyword research involves identifying the terms and phrases people use in search engines when looking for information related to your business. By targeting the right keywords, you can attract relevant traffic to your site. Tools like Google Keyword Planner, Ahrefs, and SEMrush are commonly used for this process.

A backlink is a link from another website to your own. Quality backlinks from authoritative websites improve your site's credibility and help improve search rankings.

Meta tags are snippets of text that describe a page's content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content.