SEO FAQ’s
What is SEO and why is it important?
SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility in search engine results. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness.
What is SEO content, and how do I create it?
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally.
How long does it take to see SEO results?
Generally, you can expect to see initial results within 3-6 months. However, it's important to view SEO as a long-term investment. Consistent efforts and patience are key to achieving sustainable results.
How does keyword research work?
Keyword research involves identifying the terms and phrases people use in search engines when looking for information related to your business. By targeting the right keywords, you can attract relevant traffic to your site. Tools like Google Keyword Planner, Ahrefs, and SEMrush are commonly used for this process.
What are Backlinks?
A backlink is a link from another website to your own. Quality backlinks from authoritative websites improve your site's credibility and help improve search rankings.
What are Meta Tags in SEO?
Meta tags are snippets of text that describe a page's content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content.
What is on-page SEO
On-page SEO refers to optimising individual web pages for keywords, including content quality, title tags, meta descriptions, headers, and internal linking.
What is off-page SEO?
Off-page SEO refers to activities done outside your website to improve its search engine rankings, mainly through backlinks, social media signals, and brand mentions.
What is technical SEO?
Technical SEO involves optimising the website's backend structure, like improving page speed, mobile-friendliness, XML sitemaps, schema markup, and fixing crawl errors to help search engines index your site efficiently.
What is the importance of mobile SEO?
Mobile SEO ensures your website is optimised for users on smartphones and tablets. With mobile-first indexing, Google predominantly uses the mobile version of your site for ranking.
What is a 404 error and how does it affect SEO?
A 404 error means a webpage is not found. Multiple 404 errors can lead to poor user experience and negatively impact SEO. It's important to fix or redirect broken links.
What is an XML sitemap?
An XML sitemap is a file that lists all of the pages on your website and helps search engines crawl and index them more effectively.
