PPC & SEO Success Contract

This is a contract about giving you the best results from your marketing.

It is not a contract to lock you into staying with Click Return. You can leave at any time.

PPC & SEO Success Contract

Expectations

Click Return requires clear and timely communication from website owners, sharing objectives, target audience, and specific requirements. Understanding the owner’s brand and marketing strategy helps tailor efforts for optimal results. Access to relevant analytics and necessary resources enables assessment, improvement, and data-driven decisions. Owners’ commitment, collaboration, and support greatly contribute to marketing success. A long-term dedication to improvement fosters a strong partnership for ongoing digital success.

Minimum Requirements Needed

Website

Clear Call To Actions

This is essential because it guides visitors towards taking a specific action you want them to take, such as making a purchase or filling out a form. Without a clear call to action, visitors may be unsure of what steps to take next and may leave the website without completing the desired action.

Individual Landing Page For Each Service / Keyword Group

Having individual landing pages for each service is essential so your visitors are directed straight to the page for the service or product they are looking for which will increase the likelihood of conversion. It also improves the website’s SEO by allowing for more targeted keywords and content, leading to higher rankings on Google.

Finally Google ads prefer adverts that land on relevant pages, this will improve the quality score of any pay-per-click (PPC) adverts, meaning your ads will appear higher with a lower cost per click.

Clear Message - Instantly Understand What They Do

Your website needs to be instantly understandable as to what you do & provide without needing to click or scroll. Visitors often make quick decisions about whether to stay or leave a site, and a clear message can quickly communicate the site’s purpose and value proposition. Additionally, an unclear or confusing website will lead to more people leaving the site, negatively impacting the site’s engagement and conversion rates.

Fast Loading

A slow loading website can be fatal to any marketing campaign. Visitors are more likely to leave before the site has loaded. Additionally, a slow website can negatively impact search engine optimisation (SEO) as search engines prioritise fast-loading sites in their results pages.

Easy To Fill Enquiry Form Or Multi Stage Form

A long or complicated form always leads to a loss in enquiries as more visitors will leave the site, as they may not want to spend their time and effort filling out a lengthy or confusing form. A shorter and simpler form can improve the website’s conversion rate by making it easier and quicker for visitors to complete.

Analytics

Trackable Enquiries / Sales

This allows you to analyse and measure how effective your marketing efforts are and will help you make the right decisions to improve customer retention.

Reputation Management

Need Client Testimonials - 20

This will provide lots of evidence of positive experiences and will help build credibility. Additionally testimonials can address any potential concerns or doubt to help customers overcome objections and increase the likelihood of conversions.

Not Got The Minimum Requirements?

What You Need to Do

Check Thoroughly Any Updates That Are Sent To You

We expect you to check thoroughly any updates that are sent to you

Answer The Phone To Customer Enquiries

This demonstrates attentiveness, availability and willingness to engage. This increases the likelihood of converting the potential customer to a paying customer.

Send Out Quotes Quickly

This keeps you ahead of competition and shows you value their enquiry and are committed to helping them. This will build trust and the higher chance of converting them into a paying customer.

Set And Stick To A Budget

This will help to track and monitor your spending and avoid over spending

Provide Testimonials

This is proof of the quality and value of your products or services. Testimonials help to build trust and credibility with potential customers by demonstrating the positive experiences and satisfaction of previous customers. This can lead to increased conversion rates and customer loyalty, as well as improved brand reputation and recognition.

Provide Case Studies

These are examples of successful projects which showcase your skills, expertise, and results in a more detailed and informative way. This can help to build trust and credibility with potential clients. Additionally, case studies can provide valuable insights into a business’s processes, strategies, and problem-solving abilities, which can be helpful for potential clients in determining whether or not to work with that business.

Provide Blogs / News

This allows you to share informative and relevant content with your target audience. By regularly publishing high-quality blog posts you can establish yourself in your industry, improve your website’s search engine optimisation, and attract and engage potential customers. Blogs also provide opportunities to showcase your products or services in a more subtle and informative way.

Get Reviews

This will help to improve your online reputation and increase trust and credibility with potential customers. Reviews also provide valuable feedback that can help you to identify areas for improvement and make necessary changes.

Attend Arranged Meetings

Attending arranged marketing meetings is crucial because they provide an opportunity to discuss marketing results and actions to be taken going forward

Be Responsive & Communicate

Clear and timely communication helps to build trust and understanding between you and Click return. Any issues can be addressed promptly

Meet Deadlines

This helps to ensure work is completed on time, allowing any necessary adjustments to be carried out without unnecessary delays

Be Willing To Learn

This will help you create new strategies, stay ahead of trends, and maximise your online presence, ultimately increasing your reach, engagement, and success.

Understand The Life Time Value

This will help you optimise marketing campaigns and prioritise strategies. This in turn leads to higher returns on investment and sustainable growth.

What We Will Do

PPC

Manage Google Advertising

Click Return will set up and manage campaigns using appropriate keywords and targeting. Bid strategies will be monitored and adjusted accordingly.

Manage Microsoft Advertising

This is copied from your Google advertising setup which means it is already tested before we import your adverts and keyword. There are only 8-12% of UK users using Microsoft as a search engine but there are significantly less advertisers so the advertising is cheaper.

SEO

Manage Google My Business Listing

Click Return will manage your Google Maps listings to ensure you have the right keywords in descriptions so you are found by local customers.

Manage Microsoft Business Listing

This is Microsoft’s version of the Google Business Listings, it gets a small volume of traffic compared to Google but the traffic tends to have a high conversion rate. So it is worth doing to improve your local presence.
Read More >>

Manage Website SEO

This will involve conducting keyword research, optimising website content and structure, improving page load times and monitoring and analysing website traffic and rankings. We will help you improve your website’s visibility and ranking, leading to increased organic traffic and potential leads or sales.

Content

SEO Provided Testimonials & Add To Website

We will format the testimonials to include customers name and company to add credibility. These will be added to a dedicated page and include relevant keywords and links.

SEO Provided Case Studies & Add To Website

We will format the testimonials to include customers name and company to add credibility. These will be added to a dedicated page and include relevant keywords and links.

SEO Provided Blogs & Add To Website

Provide Google Review QR Code Cards & Posters

This serves as an efficient and convenient way for a customer to write a review

Provide Feedback Form To Gather Testimonials*

This is important so we can gain insights into areas where we can improve in order to provide the best service and product

*only available on website created by Click Return

Attend Arranged Meetings

Attending arranged marketing meetings is crucial because they provide an opportunity to discuss marketing results and actions to be taken going forward

Be Responsive & Communicate

Clear and timely communication helps to build trust and understanding between you and Click return. Any issues can be addressed promptly

Meet Deadlines

This helps to ensure work is completed on time, allowing any necessary adjustments to be carried out without unnecessary delays

Proactive Result Tracking

We will be able to identify which strategies are working and if any need to be adjusted to improve effective results

Manage Google Analytics & Tracking

This is important as it provides you with details of your site traffic and conversion rates. This will help you make the right decision about your marketing strategies

Send Performance Reports

This will help you see the results of your campaigns

Excellent
Based on 49 reviews
Lesley Simmons
Lesley Simmons
27/01/2024
Brad was professional and skilled in meeting my requirements. I was really pleased with the end results and would highly recommend his service.
Rebecca Crowther
Rebecca Crowther
28/07/2023
I have worked with Brad and the team for a while now and they have provided so much support for our digital marketing presence. Always on hand if I have a question. Their advice and guidance have helped to drive traffic to our website which we have been able to convert into candidates and clients. I know we wouldn't have been able to do this without their support as the world of SEO in particular is a minefield and ever-changing but Click Return keeps up with the updates, letting us know what we need to be aware of. Thank you so much for your hard work.
SamuraiPenny
SamuraiPenny
21/05/2023
Tried Green Olive yesterday evening - excellent food, very tasty indeed. OH had gyro, I had dolmades and olives. All delicious.
Lucy Ellis
Lucy Ellis
11/03/2023
We had a Vent Axia MVHR system installed by the dwelling doctors in February 2023, after moving into a 1960s bungalow in summer 2022 and having a winter full of condensation and mold problems. Our windows and porch were dripping every day and a number of walls were covered in mold after a cold spell. Our clothes and bedding were always damp and the house was always cold and smelt damp. After the MVRH was installed the problems ended within a day! Alan did our quote and was very thorough and professional. Alan and Scfott did the install o ver 2.5 days and were so polite, on time and left the rooms as clean as they found them . They actually left the attic tidier! It was a costly system compared to PIV, but we would get the same system and use the dwelling doctors again without hesitation.
Caroline Smith
Caroline Smith
20/02/2023
We have been working with Click Return for a number of years now and they initially came to help us with our PPC advertising. We already had it set up, but we didn’t think it was working as well as it should, so we asked them to go through it and see how it could be improved. When Brad went through it, we realised that we were actually wasting around 40% of our budget on terms that were not related to PCB Manufacture – something we obviously wanted fixing straight away! Brad rectified this and then installed tracking onto our website so we were able to see where our conversions were happening. This was helpful because we could now see where our visitors were coming from and which key words worked/didn’t work for us. Following on from this, we realised our site could be performing much better so we asked Click Return. Search Engine Optimisation was the answer and they began to optimise our pages to improve our site numbers and ultimately generate more organic traffic. The new site went live in April 2015 and we have seen a fantastic increase in business. Brad recently came to our factory and spent time filming me at various stages of our production process so that the videos could be uploaded throughout the next six months, which means that there will be new content on the site regularly without us having to worry about it – we can just get on with what we do best. From day one, we have had a first-rate working relationship with the team at Click Return and feel our requests are always handled promptly and efficiently, whether that be creating a Christmas message for our site, removing information that is out of date or answering all of our queries regarding our PPC. We would highly recommend Click Return to any company wanting to increase their online presence and get more customers!
Sam Coles
Sam Coles
17/02/2023
I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Jonathan Mann
Jonathan Mann
17/02/2023
As an IT Consultant, I have dealt with a multitude of SEO and web analytic related companies but none have impressed me as much as Brad. He has a full and in-depth understanding of this critical aspect of business marketing and has helped dramatically improve the fortunes of many of our mutual clients. Brad mixes an absolute knowledge of his chosen business sector with an easy, approachable manner which results in the perfect combination for anyone requiring specialist SEO and web analysis. I would have no hesitation in recommending Brad in this sphere of business. Jonathan Mann - BlueCircle IT
Amethyst Surveys
Amethyst Surveys
17/02/2023
We Recommend Brad and Clickreturn 100%! Before we used their services, a few enquiries would come in to the website and we had no idea how they found us. Now with the correct tracking in place, we understand what brings customers to us & we focus on the marketing that works the best. We now get more than double the enquiries we used to through our website and our 'new client' list is growing by the day.
Ashley Bishop
Ashley Bishop
16/02/2023
We recently decided to use Click Return to help us boost our presence in the serviced office industry, and we are so pleased the results. They have been a pleasure to work with and have done an excellent job helping us develop our website and online strategy. Their expertise in websites, SEO and Google Ads have been invaluable in helping us reach our goals. The team at Click Return certainly know their stuff. Highly recommended!

Make the Right Decision

Are you worried about being tied down to a long term contract?
We don’t believe in tying customers down to long term contracts which is why you have full control over your marketing. You can pause or stop at any time.
Are you worried that you will not get the quality of marketing services you deserve?
We completely understand fears regarding the quality of marketing service that you will get. That’s why we made it a priority to attain Google Partner Status which means we have demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown our client base. You can be assured your marketing will be in safe hands.
Are you worried about the cost of your marketing?
Firstly it’s our firm belief that marketing is not a cost, it’s an investment. Secondly, we will conduct extensive market research which will give you a realistic forecasted spend and ROI for your budget, before you have spent anything. Finally, we will quickly be able to test and measure marketing performance and make recommendations to reduce wasted spend and optimise your marketing.

Why Choose Click Return

Experience
450,000+ Conversionson Google Ads
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of £24.1 million so you can be reassured we know what we are doing!
Trust
  • 5

Based on 47 reviews

We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.