PPC & SEO Success Contract

This is a contract about giving you the best results from your marketing.

It is not a contract to lock you into staying with Click Return. You can leave at any time.

PPC & SEO Success Contract

Expectations

Click Return requires clear and timely communication from website owners, sharing objectives, target audience, and specific requirements. Understanding the owner’s brand and marketing strategy helps tailor efforts for optimal results. Access to relevant analytics and necessary resources enables assessment, improvement, and data-driven decisions. Owners’ commitment, collaboration, and support greatly contribute to marketing success. A long-term dedication to improvement fosters a strong partnership for ongoing digital success.

Minimum Requirements Needed

Website

Clear Call To Actions

This is essential because it guides visitors towards taking a specific action you want them to take, such as making a purchase or filling out a form. Without a clear call to action, visitors may be unsure of what steps to take next and may leave the website without completing the desired action.

Individual Landing Page For Each Service / Keyword Group

Having individual landing pages for each service is essential so your visitors are directed straight to the page for the service or product they are looking for which will increase the likelihood of conversion. It also improves the website’s SEO by allowing for more targeted keywords and content, leading to higher rankings on Google.

Finally Google ads prefer adverts that land on relevant pages, this will improve the quality score of any pay-per-click (PPC) adverts, meaning your ads will appear higher with a lower cost per click.

Clear Message - Instantly Understand What They Do

Your website needs to be instantly understandable as to what you do & provide without needing to click or scroll. Visitors often make quick decisions about whether to stay or leave a site, and a clear message can quickly communicate the site’s purpose and value proposition. Additionally, an unclear or confusing website will lead to more people leaving the site, negatively impacting the site’s engagement and conversion rates.

Fast Loading

A slow loading website can be fatal to any marketing campaign. Visitors are more likely to leave before the site has loaded. Additionally, a slow website can negatively impact search engine optimisation (SEO) as search engines prioritise fast-loading sites in their results pages.

Easy To Fill Enquiry Form Or Multi Stage Form

A long or complicated form always leads to a loss in enquiries as more visitors will leave the site, as they may not want to spend their time and effort filling out a lengthy or confusing form. A shorter and simpler form can improve the website’s conversion rate by making it easier and quicker for visitors to complete.

Analytics

Trackable Enquiries / Sales

This allows you to analyse and measure how effective your marketing efforts are and will help you make the right decisions to improve customer retention.

Reputation Management

Need Client Testimonials - 20

This will provide lots of evidence of positive experiences and will help build credibility. Additionally testimonials can address any potential concerns or doubt to help customers overcome objections and increase the likelihood of conversions.

Not Got The Minimum Requirements?

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What You Need to Do

Check Thoroughly Any Updates That Are Sent To You

We expect you to check thoroughly any updates that are sent to you

Answer The Phone To Customer Enquiries

This demonstrates attentiveness, availability and willingness to engage. This increases the likelihood of converting the potential customer to a paying customer.

Send Out Quotes Quickly

This keeps you ahead of competition and shows you value their enquiry and are committed to helping them. This will build trust and the higher chance of converting them into a paying customer.

Set And Stick To A Budget

This will help to track and monitor your spending and avoid over spending

Provide Testimonials

This is proof of the quality and value of your products or services. Testimonials help to build trust and credibility with potential customers by demonstrating the positive experiences and satisfaction of previous customers. This can lead to increased conversion rates and customer loyalty, as well as improved brand reputation and recognition.

Provide Case Studies

These are examples of successful projects which showcase your skills, expertise, and results in a more detailed and informative way. This can help to build trust and credibility with potential clients. Additionally, case studies can provide valuable insights into a business’s processes, strategies, and problem-solving abilities, which can be helpful for potential clients in determining whether or not to work with that business.

Provide Blogs / News

This allows you to share informative and relevant content with your target audience. By regularly publishing high-quality blog posts you can establish yourself in your industry, improve your website’s search engine optimisation, and attract and engage potential customers. Blogs also provide opportunities to showcase your products or services in a more subtle and informative way.

Get Reviews

This will help to improve your online reputation and increase trust and credibility with potential customers. Reviews also provide valuable feedback that can help you to identify areas for improvement and make necessary changes.

Attend Arranged Meetings

Attending arranged marketing meetings is crucial because they provide an opportunity to discuss marketing results and actions to be taken going forward

Be Responsive & Communicate

Clear and timely communication helps to build trust and understanding between you and Click return. Any issues can be addressed promptly

Meet Deadlines

This helps to ensure work is completed on time, allowing any necessary adjustments to be carried out without unnecessary delays

Be Willing To Learn

This will help you create new strategies, stay ahead of trends, and maximise your online presence, ultimately increasing your reach, engagement, and success.

Understand The Life Time Value

This will help you optimise marketing campaigns and prioritise strategies. This in turn leads to higher returns on investment and sustainable growth.

What We Will Do

PPC

Manage Google Advertising

Click Return will set up and manage campaigns using appropriate keywords and targeting. Bid strategies will be monitored and adjusted accordingly.

Manage Microsoft Advertising

This is copied from your Google advertising setup which means it is already tested before we import your adverts and keyword. There are only 8-12% of UK users using Microsoft as a search engine but there are significantly less advertisers so the advertising is cheaper.

SEO

Manage Google My Business Listing

Click Return will manage your Google Maps listings to ensure you have the right keywords in descriptions so you are found by local customers.

Manage Microsoft Business Listing

This is Microsoft’s version of the Google Business Listings, it gets a small volume of traffic compared to Google but the traffic tends to have a high conversion rate. So it is worth doing to improve your local presence.
Read More >>

Manage Website SEO

This will involve conducting keyword research, optimising website content and structure, improving page load times and monitoring and analysing website traffic and rankings. We will help you improve your website’s visibility and ranking, leading to increased organic traffic and potential leads or sales.

Content

SEO Provided Testimonials & Add To Website

We will format the testimonials to include customers name and company to add credibility. These will be added to a dedicated page and include relevant keywords and links.

SEO Provided Case Studies & Add To Website

We will format the testimonials to include customers name and company to add credibility. These will be added to a dedicated page and include relevant keywords and links.

SEO Provided Blogs & Add To Website

Provide Google Review QR Code Cards & Posters

This serves as an efficient and convenient way for a customer to write a review

Provide Feedback Form To Gather Testimonials*

This is important so we can gain insights into areas where we can improve in order to provide the best service and product

*only available on website created by Click Return

Attend Arranged Meetings

Attending arranged marketing meetings is crucial because they provide an opportunity to discuss marketing results and actions to be taken going forward

Be Responsive & Communicate

Clear and timely communication helps to build trust and understanding between you and Click return. Any issues can be addressed promptly

Meet Deadlines

This helps to ensure work is completed on time, allowing any necessary adjustments to be carried out without unnecessary delays

Proactive Result Tracking

We will be able to identify which strategies are working and if any need to be adjusted to improve effective results

Manage Google Analytics & Tracking

This is important as it provides you with details of your site traffic and conversion rates. This will help you make the right decision about your marketing strategies

Send Performance Reports

This will help you see the results of your campaigns

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Make the Right Decision

Are you worried about being tied down to a long term Digital Marketing contract?
We don’t believe in tying customers down to a long term contract which is why you have full control over your marketing. You can pause or stop at any time.

 

Freedom and Flexibility: You're in Control of Your Digital Marketing Investment

At Click Return, we understand that commitment shouldn't feel like confinement. That's why we take a different approach to digital marketing. We believe in building trust and delivering results, not locking you into long-term contracts.

Here's what that means for you:

  • Full Control: You're in charge of your digital marketing investment. We'll work closely with you to develop a strategy that aligns with your goals and budget. But ultimately, the decision to pause, adjust, or even stop your campaigns is entirely yours.
  • Flexibility for Changing Needs: The business landscape is dynamic. Your marketing needs may evolve over time. With us, you have the freedom to adapt your digital strategy as your business grows or priorities shift. No need to feel stuck in a plan that no longer serves you.
  • Focus on Performance: Our success hinges on yours. There's no incentive for us to keep campaigns running if they're not delivering results. We'll work tirelessly to optimise your campaigns and provide transparent reporting so you can see the impact your investment is making.
  • Building Trust Through Transparency: We believe in open communication. You'll have full access to campaign data and performance metrics, allowing you to stay informed and make informed decisions.

This commitment to flexibility isn't just about convenience – it's about fostering a true partnership. We want you to be confident in your digital marketing investment, knowing that you're in control and getting the most value out of your budget.

Ready to take charge of your digital marketing journey? Contact us today and let's discuss how we can help you achieve your goals.

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Are you worried that you will not get the quality of marketing services you deserve?
We completely understand fears regarding the quality of marketing service that you will get. That’s why we made it a priority to attain Google Partner Status which means we have demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown our client base. You can be assured your marketing will be in safe hands.

 

Google Partner Status: Expertise You Can Trust

We get it. Handing over the reins of your digital marketing can feel daunting. There's a natural concern about the quality of service you'll receive. At Click Return, we take that concern seriously. That's why we've gone the extra mile to achieve Google Partner Status – a badge of honour that signifies our expertise and commitment to delivering exceptional results.

What exactly does Google Partner Status mean for you?

  • Proven Skills and Knowledge: Our team has demonstrably mastered Google Ads. We've passed rigorous Google certifications, ensuring we stay up-to-date on the latest strategies and best practices to maximise your campaign performance.
  • Meeting High Standards: We've not only met, but exceeded, Google's ad spend requirements. This demonstrates our commitment to investing in successful campaigns for our clients.
  • Delivering Growth: Our Google Partner Status reflects our track record of driving positive results. We've helped companies, agencies, and individual clients achieve significant revenue growth.
  • Building Long-Term Partnerships: We believe in fostering lasting relationships with our clients. Our Google Partner Status signifies our commitment to sustained client growth and a strong client base.

By choosing a Google Partner like Click Return, you're gaining access to a team with the knowledge, experience, and resources to create and execute winning digital marketing campaigns. We don't just manage ads – we drive strategic growth.

Here's what sets us apart:

  • Data-Driven Approach: We leverage Google's powerful analytics tools to gain insights into your target audience and optimise campaigns for maximum return on investment.
  • Transparency and Communication: We believe in open communication. You'll always be kept informed of campaign performance and have a direct line to our team of experts.
  • Customisation for Your Needs: We understand that every business is unique. We'll tailor a Google Ads strategy that aligns with your specific goals and target audience.
  • Focus on Continuous Improvement: The digital marketing landscape is constantly evolving. We're dedicated to staying ahead of the curve and continuously refining our skills to ensure your campaigns remain competitive.

Don't settle for uncertainty in your digital marketing. Choose a Google Partner and experience the peace of mind that comes with knowing your campaigns are in expert hands.

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Are you worried about the cost of your marketing?
Firstly it’s our firm belief that marketing is not a cost, it’s an investment. Secondly, we will conduct extensive market research which will give you a realistic forecasted spend and ROI for your budget, before you have spent anything. Finally, we will quickly be able to test and measure marketing performance and make recommendations to reduce wasted spend and optimise your marketing.

 

Digital Marketing Redefined: Investing for Growth, Not Just Spending

Here at Click Return, we see marketing differently. It's not just about spending – it's about investing in the future of your business. We're committed to maximising your return on investment (ROI) with a data-driven approach that minimises wasted spend and optimises your digital marketing efforts.

Here's what sets us apart:

  • Investment Mindset: We believe digital marketing is an investment in brand awareness, customer acquisition, and ultimately, business growth. We'll work with you to define clear goals and develop strategies that deliver measurable results.
  • Forecasting for Success: Before you commit a penny, we conduct in-depth market research to understand your target audience and competitive landscape. This allows us to create a realistic forecast of your marketing spend and the potential ROI you can expect.
  • Data-Driven Optimisation: We don't believe in guesswork. Our team utilises cutting-edge analytics tools to track and measure campaign performance in real-time. This allows us to identify areas for improvement and optimise your campaigns quickly to reduce wasted spend and maximise your impact.

Here's what you can expect:

  • Transparent Reporting: You'll have full access to campaign data and performance metrics, allowing you to stay informed and track your progress towards achieving your goals.
  • Regular Communication: We believe in open communication. Our team will provide regular updates and insights, ensuring you're always in the loop and have the opportunity to provide feedback.
  • Agile Adjustments: The digital marketing landscape is constantly evolving. We have the flexibility to quickly adapt and adjust your campaigns based on data and market trends, ensuring your marketing spend is always working for you.

Don't let digital marketing feel like a gamble. Partner with Click Return and experience the power of data-driven marketing that prioritises growth and optimises your investment.

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Why Choose Click Return

Experience
450,000+ Conversionson Google Ads
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of £24.1 million so you can be reassured we know what we are doing!
Trust
  • 5

Based on 61 reviews

We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.
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