Workbooks for Our Free 6 Week
Digital Marketing Course

Starts

Various Dates

Where

Online through Zoom Video Conferencing

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  • Week 1. Target Market
  • Week 2. Test & Measure
  • Week 3. Marketing Channels
  • Week 4. Focus Keywords
  • Week 5. Build Reputation
  • Week 6. Google My Business

Workbooks for Our Free 6 Week Digital Marketing Course

Week 1

  • Target Market
    • Sector
    • Size
    • Geography
  • Customer Avatar
    • The Why Stack
    • Demographics
  • Your Offer

Week 2

  • Test & Measure
    • Home Page
    • Thank You Page
  • Social Proof
  • Calls To Action – R.A.G.
  • Lead Magnet

Week 3

Marketing Channels

  • Google Organic
  • Google Paid
  • Social Media Organic
  • Social Media Paid
  • Referral Programme
  • Email

Week 4

Custom Workbook

  • Focus Keywords
    • Analysis
    • Focus
    • Advertising
  • Copy for SEO
  • Catch up from the previous 3 weeks

Week 5

Build reputation and double online enquiries

  • Testimonials
  • Reviews
  • Case Studies
  • Accreditations
  • Awards
  • Community

Week 6

Why is Google My Business (GMB) so important?

Improve your GMB page:

  • Company name
  • Categories
  • Address
  • Description
  • Logo & photos
  • Opening hours
  • Website & phone number
  • Products
  • Posts
  • Messaging
  • Q&A
  • Reviews & responses

GET EXTRA CREDITS: Reading list……

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The Jelly Effect
by Andy Bounds.

The Jelly Effect

The Snowball Effect
by Andy Bounds.

The snowball effect

Marketing Made Simple
by Donald Miller.

Marketing Made Simple

Building a Story Brand
by Donald Miller.

Building A Story Brand

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Why wait? Book a call with Brad for a taster session where together you’ll both brainstorm a plan.

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