“Also known as cost per click (CPC), PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.”  

PPC icon for Online Advertising

What is PPC?

Basically, it is where you place adverts on Google, and pay a fee each time one of your ads is clicked. Unlike Search Engine Optimisation, PPC can deliver new customers to your website that very day – at a price. You set your own budget, pause it, increase it or decrease it at any time and you are only charged when people click directly on your advert. For this reason, it is vital that your adverts are clear on what you are advertising so your customers know what your ads are about and you avoid wasted clicks. Adverts can be directed to specific pages on your website relevant to what they are about – for example if you are an estate agent, one of your adverts may be about a specific type of area and the link would go to a page showing properties available in that area. As with SEO, it is imperative that you choose the most relevant keywords in your adverts so that they show up for the right customers and give you a return on your investment. We write numerous adverts for each of your campaigns so that we can see what works best, making the most of your PPC budget.


“Click Return reviewed our PPC campaign and sure enough the new website has done exactly as predicted. We now get lots more new business each week. Click Return are a fundamental piece in our ongoing company success.”

Brian Gates



Once we have been working with you and managing your PPC for a certain length of time, we are then able to look at your statistics and see what is working for you and, just as importantly, what isn’t so we can save you money and continue to increase your return on investment. When we run your PPC account, we do not get it started and leave it – we manage it properly, checking what is working each month, creating new adverts if and when they are needed, keeping you up to date on what we have been doing. Unlike many online marketing companies, we do not tie you in to a long contract – if you are not happy with your ROI, you are free to leave at any time. As a Google Partner, you can be confident that when you use Click Return for your PPC, we are using the best practises expected from Google and any advice and recommendations we make to you are up to date and educated.