what isPPC or Pay Per Click
Pay Per Click advertising places your ads on search engines such as Google and Bing when a user has searched for a specific search term. You don’t pay each time your advert is shown, just when someone clicks on it and therefore it is imperative that your adverts are clear, concise and send people to the relevant page, ensuring you make the most from your PPC budget.
PPC advertising is not exclusive to the search engine results pages – when relevant, your ads can also generate income on Google Shopping and social media channels.
Our PPC achievements
why investIn Pay Per Click?
In terms of digital marketing, PPC can deliver you new customers that very day! You can set your own budget and have the ability to increase and decrease this when you feel it is necessary.
You also have the option of pausing your account when you are too busy and can’t take on more clients – yes, this happens to many of our PPC customers!
By completing comprehensive keyword research, our Pay Per Click consultants will ensure that the most relevant keywords are used in your campaigns so none of your PPC budget is wasted. We will review your account and during our pay per click management each month, scrutinise your account and look at ways to continually improve your return on investment. You can contact them with new promotions, products and services so that your account can focus on those – you are not expected to stick with the same adverts.
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