Free 6 Week
Digital Marketing Course Videos
Starts
Tuesday 21st September 4pm – 5pm
Where
Online through Zoom Video Conferencing
- Week 1. Target Market
- Week 2. Website Copy
- Week 3. Marketing Channels
- Week 4. Focus Keywords
- Week 5. Build Reputation
- Week 6. Google My Business
Free 6 Week Digital Marketing Course Videos
Week 1
- Target Market
- Sector
- Size
- Geography
- Customer Avatar
- The Why Stack
- Demographics
- Your Offer
Week 2
- Website Copy
- Home Page
- Thank You Page
- Social Proof
- Calls To Action – R.A.G.
- Lead Magnet
Week 3
Marketing Channels
- Google Organic
- Google Paid
- Social Media Organic
- Social Media Paid
- Referral Programme
Week 4
- Focus Keywords
- Analysis (done for you)
- Focus
- Advertising
- Copy For SEO
- Catch Up From The Previous 3 Weeks
Week 5
Build reputation and double online enquiries
- Testimonials
- Reviews
- Case Studies
- Accreditations
- Awards
- Community
Week 6
Why is Google My Business (GMB) so important?
Improve your GMB page:
- Company name
- Categories
- Address
- Description
- Logo & photos
- Opening hours
- Website & phone number
- Products
- Posts
- Messaging
- Q&A
- Reviews & responses