📌 Save This Instagram Sizing Guide!
Instagram has updated its profile grid, and if you want your content to look great, you’ll need to adjust your post sizes.
This guide breaks down everything you need to know to ensure your images and videos display perfectly—without getting cropped or looking messy.
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What’s Changed With Instagram Sizing?
Instagram has moved away from the classic Instagram Sizing square grid (1:1 ratio) to a taller grid preview (3:4 ratio). This means posts now take up more space in the feed, making content more visually appealing—but it also means your old content might not fit quite right.
💡 Why the Change?
Instagram’s head, Adam Mosseri, shared that most content—like Reels and 4:5 posts—is already taller than a square. Keeping the grid square meant important parts of images were getting cropped.
Now, your posts will appear larger and more engaging in the grid preview.
📏 Instagram Content Sizes for 2025
🟦 Square Posts (Old Grid Format)
🔹 Size: 1080 x 1080 px (1:1 ratio)
🔹 Best for: Users who don’t have the update yet
📸 Current Feed Post Size
🔹 Size: 1080 x 1350 px (4:5 ratio)
🔹 Best for: Feed posts and carousels
🔍 New Grid Preview (Do NOT create content in this size)
🔹 Size: 1012.5 x 1350 px (3:4 ratio)
🔹 Best for: Understanding how your post will appear on updated profiles
📱 Stories, Reels & IG Lives
🔹 Size: 1080 x 1920 px (9:16 ratio)
🔹 Best for: Full-screen visibility and video content
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⚠️ Key Considerations for Instagram Sizing & New Grid
❌ You Can’t Upload 3:4 Ratio Content Directly
Even though the grid preview is taller, Instagram doesn’t allow direct uploads in this format. Your best bet is to stick to 4:5 ratio (1080 x 1350 px) for feed posts and carousels.
🔄 Not Everyone Has the Update Yet
Many users still see the classic square grid. Instagram rolls out changes gradually, so it’s crucial to keep key visuals and text centered in the 1:1 square zone to ensure your posts look good across all profiles.
🎨 How to Optimise Your Content for Instagram’s New Grid
✅ Ditch Square Posts – Switch to 4:5 ratio (1080 x 1350 px) for better visibility.
✅ Optimise for Both Grids – Keep important details within the center square to ensure your posts look great on old and new layouts.
✅ Leave Padding – Avoid cropping issues by leaving extra space around the edges of your designs.
✅ Carousel Covers Matter – Only the first image in a carousel appears in the grid preview, so make sure it’s optimised!
✅ Reels Covers – Position text and visuals in the center square so they remain visible regardless of how users see your grid.
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- Search Engine Optimisation: Grow your SEO traffic and enjoy visible results.
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🤔 What About Old Square Posts?
Don’t worry! There’s no need to delete or archive them just because they look different in the new grid.
Instagram prioritises content in feeds and explore pages, not just the profile grid. Your audience will still engage with your posts through scrolling, sharing, and exploring—so focus on creating future content in the new format rather than worrying about past posts.
📌 What About Profile Pin Banners & Static Grids?
This update makes static grids and pinned profile banners trickier to design since different users see different grid formats.
🔹 If you must create a pinned banner, try using color blocking or simpler designs that work across both layouts.
🔹 Need a solution? We’ve created Canva templates that adapt to both old and new grids, making it easy to create a seamless profile design.
📢 Why This Matters for Social Media Managers & Business Owners
Instagram continues to evolve, and staying ahead of these changes keeps your content looking professional and engaging.
By optimising your content now, you’ll ensure your brand stays visible, relevant, and competitive in 2025 and beyond.
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