A brand’s strategy should define its marketing goals and show how it can achieve them by bringing the brand purpose to life. Everything begins with your brand’s unique value proposition and a clear articulation of your core customers.
How to Use Facebook Live for Online Marketing
A Facebook Live broadcast helps businesses connect with Facebook’s 1.88 billion daily active users in real-time. Here’s how you can create a Facebook Live video.
The Rise of Social Selling: Making Every Touchpoint Shoppable
The shift to eCommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and eCommerce converge.
The Importance of Creating a Multichannel Marketing Strategy
When working with my clients, I’ve found that there can be some confusion about what a multichannel marketing strategy really is. Some believe that simply running campaigns on different marketing channels constitutes a multichannel marketing strategy.
TikTok – a flash in the pan?
Despite it being a year most people will happily forget, there was a small ray of light that began shining through in the world of social media.
Terrible Marketing Choices Photographers Tend to Make
Successful photographers are not always the best creatively. Sure, they’re good. But what sets them apart is how well they sell themselves to the world.
Why More Young People Are Ditching Their Smartphones
As Covid-19 causes people to become increasingly glued to their devices, growing numbers of Gen Zers are shunning their phones and embracing a way of life that they say is improving their mental health.
Apple’s Update Is Turning Out to Be the Worst-Case Scenario
Two weeks after Apple rolled out what is arguably the most meaningful update to the software that powers the iPhone–requiring […]
How to Harness User-Generated Content (UGC) to Build Your Brand
What is user generated content (UGC) and how can you harness it to build your brand? Let’s face it, today’s […]
The Rise of The Content Creator
Every brand needs a great storyteller – someone who can create engaging content that resonates with their target audience. If we think […]