Different platforms have different image dimension requirements, and you’ll need to abide by these requirements to maximise your content.
How to add social profiles for Google knowledge graph
Adding social profiles to Google’s knowledge graph is a great way to showcase what you’re business is about as well as entice people to visit your profile and follow you for more.
Search Engine Optimisation – How social media impacts your SEO
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO (Search Engine Optimisation) strategy.
Facebook Faces Backlash for Targeting Tweens via Instagram for Kids
For the second time in a month, Facebook has been found creeping past the boundary of what’s reasonably healthy for kids. The […]
Goodbye LinkedIn Stories, Hello Twitter Communities, & More Social Media Updates
It’s been a busy week filled with social media updates. LinkedIn Stories is set to be replaced with longer-form video content, while Twitter Fleets seems to be gone for good.
5 Lessons in Social Content You Can Learn From Sesame Street
Did you know Sesame Street’s structure was inspired by short, 30-second bursts of advertising? The variety of short-form content kids were seeing in commercial breaks kept them captivated, and the creators of Sesame Street saw an opportunity.
How Good Content Strategy Drives Customers To Act
A brand’s strategy should define its marketing goals and show how it can achieve them by bringing the brand purpose to life. Everything begins with your brand’s unique value proposition and a clear articulation of your core customers.
How to Use Facebook Live for Online Marketing
A Facebook Live broadcast helps businesses connect with Facebook’s 1.88 billion daily active users in real-time. Here’s how you can create a Facebook Live video.
The Rise of Social Selling: Making Every Touchpoint Shoppable
The shift to eCommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and eCommerce converge.
The Importance of Creating a Multichannel Marketing Strategy
When working with my clients, I’ve found that there can be some confusion about what a multichannel marketing strategy really is. Some believe that simply running campaigns on different marketing channels constitutes a multichannel marketing strategy.