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The Rise of Social Selling: Making Every Touchpoint Shoppable

The Rise of Social Selling: Making Every Touchpoint Shoppable

The shift to eCommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and eCommerce converge.