We have worked with ABL Circuits, a PCB Manufacturer, for a number of years now and, since we began working together, they have seen their new customer enquiries increase. Our work with them was initially to handle their PPC campaign but this has gradually grown as they realised just how much we can help their client base to keep expanding.
When we initially began work on their PPC campaign, we were able to identify that they were, in fact, wasting around 40% of their budget where they were advertising on a broad match “PCB Board” keyword. This was matching them to search terms like “Vaillant PCB” which they do not do.
So by reviewing 3 years of activity and over 5,000 search terms, we were able to stop the wasted spend and ensure that their budget was spent on the correct terms like “PCB Manufacture“, “PCB Design” & “PCB Prototype‘.
As a Google certified company, we have to pass regular exams to ensure we stay one step ahead, meaning any advice we give our clients, including ABL, is up to date and few companies would be able to compete with our knowledge.
Once we had fixed the issues on their PPC, it was not long before ABL Circuits were able to see a noticeable increase in their enquiries. Once the PPC was working better for them and they were no longer squandering the vast majority of their budget, ABL Circuits asked us to analyse their website and see what improvements we could make. It was decided that a new site would work better and be more economical, both time-wise and financially, rather than building onto an old site and having to deal with the restrictions that come with that.
Once the new site went live in April 2015, it wasn’t long before we could see increased conversions – it was performing exactly as ABL Circuits needed it to.
The next part of our work with them involved Google Ads remarketing – where a company’s adverts are shown to users who have already visited their site. This is beneficial to businesses as it not only increases brand awareness but has more targeted ad copy, saves advertisers money and can assist in higher conversion rates.
Our most recent task for ABL Circuits has been to organise their Bing advertising, meaning their adverts will not only be displayed on Google, but also on the Bing and Yahoo search engines. We continue to provide monthly SEO work to the site, helping them achieve organic traffic to their site, alongside their paid for traffic.
When Brad went through it, we realised that we were actually wasting around 40% of our budget on terms that were not related to PCB Manufacture – something we obviously wanted fixing straight away! Brad rectified this and then installed tracking onto our website so we were able to see where our conversions were happening.
This was helpful because we could now see where our visitors were coming from and which keywords worked/didn’t work for us.
Following on from this, we realised our site could be performing much better so we asked Click Return. Search Engine Optimisation was the answer and they began to optimise our pages to improve our site numbers and ultimately generate more organic traffic.
The new site went live in April 2015 and we have seen a fantastic increase in business. Brad recently came to our factory and spent time filming me at various stages of our production process so that the videos could be uploaded throughout the next six months, which means that there will be new content on the site regularly without us having to worry about it – we can just get on with what we do best.
From day one, we have had a first-rate working relationship with the team at Click Return and feel our requests are always handled promptly and efficiently, whether that be creating a Christmas message for our site, removing information that is out of date or answering all of our queries regarding our PPC.
We would highly recommend Click Return to any company wanting to increase their online presence and get more customers!