Velveteena Leigh – Case Study
Ceri Leigh, owner of bespoke handmade clothing company, Velveteena Leigh approached us after attending Click Return’s free 6 week online marketing course. The course made her evaluate whether her WIX based site was the most appropriate platform for her business.
After discussing the company’s goals we learnt that Ceri wanted to give her customers the ability to purchase lingerie and enquire about the various custom cosplay outfits available directly from the site. Therefore, we suggested a rebuild of the Velveteena Leigh website in WordPress with the addition of WooCommerce, an eCommerce platform purposely built for WordPre
Ceri also emphasised to us the importance of making sure visitors who view any lingerie or bespoke lingerie are 18 or older. To accommodate this, we built a two sided website with a ‘dark’ side requiring the visitor to confirm that they are of age and a ‘light’ side for the cosplay and theatrical clothing range.
To compliment the website build, we ensured that all pages were fully Search Engine Optimised (SEO), which has provided great benefits to the business, with increased traffic to the site. Importantly, Velveteena Leigh is now being found for relevant search terms such as handmade lingerie, custom made lingerie and handmade cosplay costumes which has had a significant impact on the quality of traffic.