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Did you know Sesame Street’s structure was inspired by short, 30-second bursts of advertising? The variety of short-form content kids were seeing in commercial breaks kept them captivated, and the creators of Sesame Street saw an opportunity. Continue Reading 5 Lessons in Social Content You Can Learn From Sesame Street
With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent visitor traffic and gain a foothold in the marketplace. Continue Reading How to Successfully do website marketing
But just because you receive negative customer reviews doesn’t mean your business can’t be successful or continue to grow. You can use negative reviews to improve your current marketing strategy and address the issues and concerns brought up. Continue Reading How To Use Negative Reviews To Grow Your Business
Many of the clients we work with already had a website before they come to us, as they knew they needed one but didn’t consider why they needed one. Your business needs a website like a plant needs the sun, but for those people who’ve been living under a layered formation of rocks, please continue reading on. Continue Reading Understanding Why You Need a Website Design and Build
Email marketing remains at the core of most digital marketing tool suites, even though it’s been around for almost as long as email itself. But despite its age, the channel has kept up with the times and remains a top way to reach your customers. Continue Reading Think An Email Marketing Campaign Is Dead
Never forget that your content is an extension of your business and brand, so make it worth someone’s time. Whether it’s goofy, funny, smart, cute, or whatever, if you create content that offers real value and reflects your brand, you will get noticed and get results. Continue Reading You Don’t Have to Be a Writer to Produce Engaging Web Content
A brand’s strategy should define its marketing goals and show how it can achieve them by bringing the brand purpose to life. Everything begins with your brand’s unique value proposition and a clear articulation of your core customers. Continue Reading How Good Content Strategy Drives Customers To Act
The shift to eCommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and eCommerce converge. Continue Reading The Rise of Social Selling: Making Every Touchpoint Shoppable
When working with my clients, I’ve found that there can be some confusion about what a multichannel marketing strategy really is. Some believe that simply running campaigns on different marketing channels constitutes a multichannel marketing strategy. Continue Reading The Importance of Creating a Multichannel Marketing Strategy
Having a website unsuitable for mobile devices is effectively turning away a large group of potential customers. At Click Return, all our websites are responsive and mobile friendly. We have a compiled a list of the top 100 mobile devices by website sessions across our customer’s websites. Continue Reading Website Traffic Top 100 Mobile Devices