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What to write a blog post about!

What to write a blog post about - Click Return

Fresh content on a website is essential for search engine optimisation (SEO) and one way of ensuring this is through blogging. The difficultly many customers have, however, is knowing what to write a blog post about, as well as how they actually write a blog.

It is worth remembering that every question your customers ask is potential content for your site – if you supply materials to builders, for example, and have a contractor who wants to know what you would recommend for a certain type of building, then the chances are other contractors want to know that too. You could title your blog with the question and then simply answer it below.

Suggestions of what to write a blog post about:

  • Top five FAQs – are there regular questions that customers ask your team time and again?
  • Completed jobs – what has been completed that week/month: show potential customers what you offer and could do for them!
  • New staff members – you employ the best of the best, shout about it!
  • Office move – a great of letting more people know your new address
  • Repost other site’s industry news
  • Accreditations – any updates/changes to any of these
  • New accreditations – are you now accredited by different organisations
  • Testimonials – have you received any glowing references lately? Let people know!

Any achievement your company has made can be shouted about in your blog posts – if you don’t, then how will your customers know about them?

Take a look at our previous blog post How to blog! to help you get started with your blogging!

 

How to blog!

How to blog - Click Return Limited

Fresh, engaging content is vital for your website’s SEO and to keep your customers coming back to your site. It also helps keep your social media channels up to date, linking to your site and sending more customers to your blog pages to find out more. The struggle many companies have, however, is knowing how to blog and what to blog about.

How to blog and what to consider…

Your audience – understand who your audience is. What will they want to hear about from you? What are they interested in? Tell them something they might not know about you or your industry, information they may want to repeat to their friends or colleagues.

Topic – using a content twister can help with this and generate ideas for a whole year without having to think too much about it.

Working title – it is important (as with any webpage) that your blog post title includes the vital keywords that you are hoping to be found for when your audience searches for them. Your working title may change by the time it goes live but it will help keep you focussed on the subject of your blog.

Outline – write a brief outline of what you would like to include in your blog and to keep you on track, for example: What are you going to be talking about in the blog? Why are you telling them this information? How can they use it? Where can they find out more? Do you have any similar blogs that may interest them?

Writing your blog post – use your outline to help you write your blog. Remember to include those important keywords and synonyms. Aim to write at least 200 words, ideally 300.

Links – to other, relevant pages on your site and also any external sites that may be of interest to your audience. These links will all help with your search engine optimisation.

Call to Action – what do you want your readers to do once they have read your blog? Buy a product? Read more blogs? See what services your company offers? Sign up to a mailing list? How will they benefit from one of these?

Optimise your blog – include a meta description (a brief sentence about what the page is about, including your keywords and approximately 160 characters); page title and headers (again including your keywords); alt text on images (including keywords).

Once your blog is live, put a link to it on your social media pages or integrate your pages with your site to ensure your blog posts are automatically added to your social media accounts. Find out more about social media integration.

Now you have an idea about how to blog, look out for our next blog about what to blog about!

Good luck!

End of an era for Yellow Pages

End of an era as printing ceases for Yellow Pages

In a historic move, it has been announced that the iconic Yellow Pages will stop being printed in January 2019. The instantly recognisable directory End of an era for Yellow Pages - Click Returnhas gradually shrunk in size over the years due to the increase in online advertising and customers choosing to use Google and other search engines in their hunt for a plumber/decorator/car garage etc or, more recently, using social media to ask friends for recommendations.

Advertisers are understanding more and more about the value of getting in front of their customers online, and on every device – from PCs, laptops, tablets and smart phones – and the ease of this for customers means the printed edition of the directory slowly became outdated.

Businesses have many options when it comes to online advertising, from Pay Per Click (PPC ads), Search Engine Optimisation (SEO), social media integration, Gmail advertising, Facebook advertising, and YouTube channels etc – the list just keeps on growing. Following online developments, the company launched their own web directory in 1996 which will continue to offer free listings to businesses.

Originally launched by the Post Office and now owned by Yell, the final edition of the historic directory will be published in Brighton, where it was first printed in 1966. There will be 23 million copies printed of the final editions which are expected to become collectors’ items.

Yell’s CEO, Richard Hanscott, commented: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. How many brands can say they’ve had customers with them for over 50 years?”

Find out more about using Google and social media to grow your business at one of our upcoming seminars.

How can I improve my website conversion rate?

Picture this – you have used a big chunk of your marketing budget to improve your website (or give your company a web presence) and to ultimately increase your company’s website conversion rate. It looks fantastic, really enhances your brand’s identity and informs your customers of everything they need to know about who you are and what you do. However, there is a problem…your website is not converting the customers you expected it to and you are concerned that your website is not performing the way you wanted it to. What do you do??

Instead of scratching your heads pondering why your site isn’t converting any customers, take a look below and see how we suggest you improve your website conversion rate:

Create a testimonials page – often overlooked, testimonials are a great way of letting your potential customers know what a fantastic service they would receive from you. It is vital that your page looks believable – use a picture of the writer and/or their company logo if relevant. If it was handwritten, scan it and use it on the page, or print out the email they sent. This makes each testimonial more convincing and is more likely to encourage people to use your company, ultimatley increasing your website conversion rate.

Where should my testimonials page go? Ideally, your testimonials page should be on the top level navigation and just before your CONTACT tab. This makes it easier for visitors to your site to find and shows them that you want to see what other people say about you. You care enough to ask for feedback from your customers – care enough to make sure other people can see what they have to say!

Can I see some examples of ‘good’ testimonial pages? We have helped a number of our customers improve their testimonial pages by either advising them on it or creating and updating them ourselves and they have seen their conversion rates increase since doing them. Take a look at some of these perfect examples and see how you could make your reviews increase your website’s conversion rate:

Double exam success for Tahira

Tahira Anwar has had double exam success at Click Return

The start of July saw Click Return welcome Tahira Anwar join the team as our Digital Marketing Assistant. She joins us from Ginger Juice as part of her development for her Apprenticeship.

Despite only being part of the team for a few weeks, Tahira is already making a name for herself and last week passed her Google Adwords Fundamentals exam with a whopping 90%. Throughout the exam, Tahira had to demonstrate her knowledge of campaign creation, management and optimisation. She is working alongside Artur on our clients’ PPC campaigns and this exam pass shows how much knowledge she already has and which will be consistently applied to the work she completes each day at Click Return.

The course covers the benefits on online advertising and Adwords as well as best practices for managing and optimising Adwords campaigns.

She also passed the Google Search Advertising with a very impressive 96%. Both exam passes mean that Tahira has now officially achieved her Adwords certification – just like her colleagues Brad and Artur. Tahira will need to resit and pass the exams every 12 months to keep her certification.

Tahira was thrilled to pass the exams and is looking forward to using this additional confidence on clients’ ad campaigns. She commented, “I’m so pleased to have passed the exam – having those pieces of paper to confirm you certainly know what you are doing is amazing and really builds your confidence. I can’t wait to learn even more from the team here while I complete my Apprenticeship!”

The importance of an online thank you page

One are of your website that should not be forgotten is your thank you page. We should never underestimate the power of a simple “thank you” – those two words can give someone a huge impression of you, it’s simply good manners and it is often remembered if it is not said. Whether we are paying for something in a shop, leaving a taxi, have walked through a door held open for us or simply acknowledging a compliment , we automatically want to thank the person and we have had that etiquette drummed into us from a young age.

The same manners should be used when someone has tried to contact you through your website – whether they have filled in an enquiry form or requested a brochure of your products. Not only does a thank you page give you the chance to show your customers that you appreciate the time they have taken to get in touch with you, but it also gives you the opportunity to keep them on your site for longer and possibly sell more to them through links to other page on your site and also including your social media links.

 

 

What should a good thank you page include?
Change the URL – www.test.com/thank-you so your customers know that their query has been received;
“THANK YOU” – ensure your customers can see that you are saying thank you;
Let your customers know when they can expect to hear from you;
Include links to other areas of the site you think they may be interested in;
Make sure they can see your phone number should they need to get in touch another way;
Give them other ways of seeing what you do = social media links;

Double exam success for Tahira

The start of July saw Click Return welcome Tahira Anwar join the team as our Digital Marketing Assistant. She joins us from Ginger Juice as part of her development for her AppTahira Anwar has had double exam success at Click Returnrenticeship.

Despite only being part of the team for a few weeks, Tahira is already making a name for herself and last week passed her Google Adwords Fundamentals exam with a whopping 90%. Throughout the exam, Tahira had to demonstrate her knowledge of campaign creation, management and optimisation. She is working alongside Artur on our clients’ PPC campaigns and this exam pass shows how much knowledge she already has and which will be consistently applied to the work she completes each day at Click Return.

The course covers the benefits on online advertising and Adwords as well as best practices for managing and optimising Adwords campaigns.

She also passed the Google Search Advertising with a very impressive 96%. Both exam passes mean that Tahira has now officially achieved her Adwords certfification – just like her colleagues Brad and Artur. Tahira will need to resit and pass the exams every 12 months to keep her certification.

Tahira was thrilled to pass the exams and is looking forward to using this additional confidence on clients’ ad campaigns. She commented, “I’m so pleased to have passed the exam – having those pieces of paper to confirm you certainly know what you are doing is amazing and really builds your confidence. I can’t wait to learn even more from the team here while I complete my Apprenticeship!”

Our next seminar

The next Click Return seminar is coming up!

After our hugely successful seminar in May in Welwyn Garden City where 30 delegates heard about how to make the most of Google and social media for Digital-Hub-Guernseytheir businesses, we have joined forces with businesshelp.gg and our next seminar will take place in Guernsey!

The seminar is on Wednesday 19th June from 11:30am until 2pm. There is a £10 fee, which includes a buffet lunch for each delegate.

Taking place at the Digital Greenhouse – a place “dedicated to accelerating start-up and growth activity in Guernsey’s digital and creative sectors” – Click Return’s Director Brad Bishop will be joined by Andrew Bruce from Google and businesshelp.gg Managing Director Alan Chapman. Between then, the trio will teach you a variety of skills to grow your business online, including:

  • Improving your search engine positions;
  • Increasing the number of enquiries you get from your website;
  • How Google can get you in front of your customers on all devices;
  • Building a business that can cope with all these new enquiries.

Just some of the topics that will be covered at the next seminar:

  • Google Analytics
  • Google Organic Results
  • Social Media
  • Testing & Measuring
  • How to make a marketing plan

Take a look at our seminar page to find out more!

 

Can your business afford not to attend? Book your place today!

 

Read more of the testimonials from people who have attended in the past.

 

Keep up to date on our future seminars and further updates from Click Return by following us on:

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Your website’s thank you page

The importance of an online thank you page

One are of your website that should not be forgotten is your thank you page. We should never underestimate the power of a A thank you page is vital on a websitesimple “thank you” – those two words can give someone a huge impression of you, it’s simply good manners and it is often remembered if it is not said. Whether we are paying for something in a shop, leaving a taxi, have walked through a door held open for us or simply acknowledging a compliment , we automatically want to thank the person and we have had that etiquette drummed into us from a young age.

The same manners should be used when someone has tried to contact you through your website – whether they have filled in an enquiry form or requested a brochure of your products. Not only does a thank you page give you the chance to show your customers that you appreciate the time they have taken to get in touch with you, but it also gives you the opportunity to keep them on your site for longer and possibly sell more to them through links to other page on your site and also including your social media links.

What should a good thank you page include?

  • Change the URL – www.test.com/thank-you so your customers know that their query has been received;
  • “THANK YOU” – ensure your customers can see that you are saying thank you;
  • Let your customers know when they can expect to hear from you;
  • Include links to other areas of the site you think they may be interested in;
  • Make sure they can see your phone number should they need to get in touch another way;
  • Give them other ways of seeing what you do = social media links;

Include social media links on your thank you page

Below are a list of examples of some excellent thank you pages to inspire you…

Routemaster Hire 

Windowwise Trade

Henry Gates Security Systems 

Digitimer 

Hurleys Skip Hire 

Hill Upholstery & Design

Google and social media seminar a success!

This morning’s Google and social media seminar has been a massive success, with business owners listening to talks from two of Google’s experts – Will Levitt and Andrew Bruce – ActionCOACH John Cottrell and our very own Brad Bishop.

Delegates heard about how their online marketing can be improved and how that can impact on their business, how to get in front of customers when they are ready to buy online as well as what strategies they can adopt to deal with an increase in customers. Above all, they discovered how they can maximise their time and make the most out of their money.

This free seminar was held at Welwyn Garden City Golf Club and others planned throughout the year, the next two taking place this month in Jersey and Guernsey.

Upcoming Google and social media seminars

If you would be interested in attending one and improving your online marketing and social media, contact us today and we can add you to our mailing list to keep you informed of our future events. Take a look at the current upcoming seminars we have planned.