Website Analytics

Website analytics consultancy

Website analytics consultants focused on improving your website return

Every website produces its own website statistics or analytics. We can use your analytics to make targeted improvements to your website so that your website will work for your business.

What are web analytics?

Google Analytics Graph 01 These are tools to measure website traffic, they:

  •  improve your website usability – making it user-friendly
  •  encourage goal achievement – online purchases, completed enquiry forms, newsletter subscriptions
  •  monitor your marketing effectiveness – so that you can adjust where needed
  •  improve business performance – knowing what works for sales growth
  •  identify weaknesses in your marketing message
  •  find website errors where your customers may be struggling

How do web analytics work?

The on-site web statistics produce visitor information:

  • where they come from – general search, paid advertising, social media, email marketing
  • which page they land on – which others they go to
  • where they leave your website
  • potential audience size
  • communications effectiveness
  • internet activity referring to your business or sector

Click Return are a website analytics consultancy for London and Hertfordshire businesses