I’ve got it. How do I know if it is set up correctly?

Google Analytics setup is essential for accurate data analysis and informed decision-making. Depending on your needs, you may want to assess specific aspects such as conversion tracking which can then be linked to paid ads. 

Choose the option that aligns with your requirements:

Full Setup: 

• Google Analytics 4 property setup 
• Tracking code installation 
• Conversion goals to track key actions (e.g., form submissions, purchases).
• E-commerce tracking if you have an online store.
• Integration with Google Ads and other platforms:
• Ability to perform in-depth reporting and analysis

Conversion Setup Only: 

(Already have a GA4 property set up and tracking code installed on your website)

• Conversion goals to track key actions (e.g., form submissions, purchases).
• E-commerce tracking if you have an online store.
• Integration with Google Ads and other platforms:

Why do I need a Review Meeting?

Regular review meetings are essential to ensuring your digital marketing strategy aligns with your goals and evolves with industry trends. Choose the frequency that best suits your business needs:

Quarterly: Ideal for businesses with steady growth. Review and adjust strategies every three months to capitalise on successes and address challenges.

Bi-Monthly: Suitable for businesses experiencing moderate growth or looking to make more frequent adjustments to stay agile in a competitive landscape.

Monthly: Recommended for dynamic businesses in rapidly changing industries. Stay proactive by reviewing and adapting strategies monthly for optimal performance.

Reporting Only: While regular reviews are beneficial, you may opt for no scheduled meetings. All of our marketing clients receive marketing and progress reports. 

Review meetings provide an opportunity to analyse performance, discuss insights, and make data-driven decisions to keep your digital marketing efforts on track. Select the frequency that aligns with your business’s pace and objectives.

How will this benefit my website?

Incorporating a Google Reviews Plugin into your website offers numerous advantages, enhancing your online presence and credibility while attracting more customers. Here’s how it can benefit your website:

Highlight your outstanding reputation to increase sales. Feature Google Business reviews directly on your product pages to make the most of your positive feedback and attract more customers. By showcasing the ratings and reviews on your website, you can demonstrate the satisfaction of your clients, enticing visitors to explore your offerings.

Many people underestimate the impact of Google reviews. With consumer demand for transparency growing, more than 80% of individuals now rely on online reviews to assess a product’s quality or a company’s credibility. Integrating a Google ratings widget into your website can enhance trust among your customers.

Our Google Reviews Plugin comes at a one-off setup cost of £100 and a £10/month payment thereafter. This affordable investment provides ongoing benefits, helping you maintain a positive online reputation and attract new customers consistently.

By integrating a Google Reviews Plugin, you can leverage the power of positive customer feedback to build trust, enhance your brand reputation, and drive sales on your website effectively.

How do I know what Size SEO Campaign I Need?

Choosing the right size SEO campaign is crucial for optimal results. Consider the scale of your online presence, business goals, and competition.

Small (2 hours/month): Ideal for start-ups or localised businesses with minimal online competition. Focuses on essential optimisations.

Medium (4 hours/month): Suited for growing businesses targeting broader audiences. Balances core SEO tasks with a bit more depth.

Large (8 hours/month): Recommended for established businesses aiming for significant online visibility. In-depth strategies and comprehensive optimisations.

Extra Large (16 hours/month): Tailored for enterprises with extensive online presence and high competition. Comprehensive SEO strategies, in-depth analysis, and continuous refinement.

Remember, each size includes a setup tailored to its scope, ensuring a strong foundation for your SEO efforts. If you’re unsure, our experts can help guide you to the most effective campaign size based on your specific needs.

Do I need Shopping Ads?

Whether you’re a small retailer or a large e-commerce business, shopping ads can help you reach your target audience, showcase your products and drive sales effectively. Choose the campaign size that aligns with your objectives and resources to make the most out of your shopping ad campaigns:

Small (0.5 hours/month):

• Test the effectiveness of shopping ads with minimal investment.
• Showcase a select range of products to a targeted audience.
• Explore the potential for increased visibility and sales without a significant time commitment.

Medium (1 hour/month):

• Expand your product catalogue and reach a broader audience segment.
• Drive qualified leads and conversions with optimised shopping campaigns.
• Increase brand visibility and compete more effectively in the online marketplace.

Large (2 hours/month):

• Scale your advertising efforts to showcase a wider variety of products and attract more potential customers.
• Dominate search engine results pages (SERPs) with multiple product listings and ad placements.
• Implement advanced targeting and optimization strategies to maximise return on investment (ROI).

Extra Large (4 hours/month):

• Establish a dominant presence in the e-commerce space with extensive shopping ad campaigns.
• Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
• Drive substantial traffic, leads, and conversions, resulting in significant business growth and ROI.

Why do I need PPC?

Integrating Bing Ads Pay-Per-Click (PPC) campaigns into your marketing mix, you can diversify your online advertising efforts and reach potential customers who may not be reachable through other channels, such as Google. Choose the campaign size that aligns with your objectives and budget to maximise the impact of your Bing Ads campaigns:

Small (0.5 hours/month):

Medium (1 hour/month):

Large (2 hours/month):

Extra Large (3 hours/month):

Why do I need PPC?

Regardless of your business size, investing in Facebook and Instagram Pay-Per-Click (PPC) advertising can help you achieve your marketing objectives, from increasing brand awareness to driving conversions and revenue.

Choose the PPC campaign size that aligns with your budget and goals to make the most out of your advertising efforts on these platforms.

Small (1 hour/month):

• Reach a targeted audience with a limited budget.
• Drive immediate traffic and engagement to your Facebook and Instagram profiles.
• Increase brand visibility and awareness among specific demographics or interest groups.

Medium (2 hours/month):

• Expand your reach to a broader audience segment while maintaining cost-effectiveness.
• Generate qualified leads and conversions through targeted ad campaigns.
• Test different ad formats and targeting options to optimise performance.

Large (4 hours/month):

• Scale your advertising efforts to reach a larger audience and achieve more significant results.
• Dominate the news feeds of your target audience with multiple ad placements.
• Implement advanced targeting and retargeting strategies for enhanced engagement and conversion rates.

Extra Large (8 hours/month):

• Establish a dominant presence on Facebook and Instagram with extensive ad campaigns.
• Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
• Drive substantial traffic, leads, and conversions, resulting in significant business growth and ROI.

Why do I need PPC?

Whether you’re a small start-up or a large enterprise, Pay-Per-Click (PPC) search advertising can help you achieve your marketing objectives, from increasing website traffic to driving conversions and revenue.

Choose the PPC option that best suits your business size and objectives to unlock the full potential of Google Ads:

Small (1 hour/month):

• Reach a targeted audience within a limited budget.
• Generate immediate traffic to your website or landing pages.
• Increase brand visibility and awareness in specific geographic areas or niche markets.

Medium (2 hours/month):

• Expand your reach to a broader audience while maintaining cost-efficiency.
• Drive qualified leads and conversions through targeted advertising campaigns.
• Test and optimise ad performance to maximise return on investment (ROI).

Large (4 hours/month):

• Scale your advertising efforts to reach a larger audience segment.
• Dominate search engine results pages (SERPs) with multiple ad placements.
• Implement advanced targeting and optimisation strategies for increased effectiveness.

Extra Large (8 hours/month):

• Establish a dominant presence in your industry or market.
• Launch extensive PPC campaigns across multiple platforms and ad formats.
• Drive significant traffic, leads, and conversions at scale, resulting in substantial business growth.

Why do I need Remarketing?

By leveraging Google Remarketing Display campaigns, you can effectively reconnect with potential customers who have already shown interest in your products or services. Choose the campaign size that aligns with your objectives and budget to make the most out of your remarketing efforts and drive valuable conversions:

Small (0.5 hours/month):

• Re-engage website visitors who have shown interest but haven’t converted.
• Increase brand recall and stay top-of-mind with a modest investment.
• Test the effectiveness of remarketing with a low-risk, cost-effective campaign.

Medium (1 hour/month):

• Expand your remarketing reach to a broader audience segment while maintaining affordability.
• Drive qualified leads and conversions by targeting users who have previously engaged with your website.
• Experiment with different ad creatives and messaging to optimise remarketing performance.

Large (2 hours/month):

• Scale your remarketing efforts to reach a larger audience and achieve more significant results.
• Dominate the display landscape with multiple ad placements to reinforce brand messaging.
• Implement advanced targeting strategies to focus on high-intent audiences and increase conversion rates.

Extra Large (4 hours/month):

• Establish a dominant presence in the display advertising space with extensive remarketing campaigns.
• Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
• Drive substantial traffic, leads, and conversions by re-engaging with users throughout their purchase journey.

How will this benefit my website?

Investing in content creation offers numerous benefits for your website’s performance and overall online presence. This can lead to you effectively engaging your audience, improving search engine rankings, and driving organic traffic to your website. Choose the campaign size that aligns with your content goals and resources to reap the full benefits of a robust content strategy:

Small (3 hours/month):

• Regularly publish blog posts to provide valuable information and insights to your audience.
• Enhance your website’s authority and credibility by covering relevant topics in your industry.
• Improve search engine rankings by targeting competitive keywords and increasing organic traffic.

Medium (4 hour/month):

• Expand your content strategy to cover a broader range of topics and audience interests.
• Increase engagement and social sharing with compelling and informative blog posts
• Strengthen your website’s relevance and visibility in search engine results pages (SERPs) by regularly updating and adding new content.

Large (7 hours/month):

• Develop comprehensive and in-depth blog posts to establish thought leadership and expertise in your niche.
• Enhance user experience and retention with a diverse range of content formats, such as articles, infographics, and videos.
• Drive significant organic traffic and attract backlinks from other websites by consistently producing high-quality content.

Extra Large (14 hours/month):

• Implement an extensive content strategy to cover a wide range of topics and target audience segments.
• Leverage advanced SEO techniques and keyword research to optimise content for maximum visibility and impact.
• Dominate search engine rankings and establish your website as a go-to resource in your industry through regular, high-volume content creation.

How will social media improve my business’ performance?

By investing in social media management, you can improve brand awareness, foster customer loyalty, and drive business growth. Choose the campaign size that aligns with your business goals and resources to unlock the full potential of social media for your business:

Small (2 hours/month):

• Establish a consistent presence on social media platforms to engage with your audience.
• Increase brand visibility and awareness among your target audience.
• Drive traffic to your website or landing pages through strategic content sharing and promotion.

Medium (5 hours/month):

• Expand your social media reach and engagement with more frequent and diverse content.
• Build stronger relationships with your audience through interactive posts, comments, and messages.
• Implement basic social media advertising campaigns to amplify your reach and attract new followers.

Large (8 hours/month):

• Develop a robust social media strategy focused on driving conversions and generating leads.
• Create high-quality content tailored to your audience’s preferences and interests.
• Leverage advanced social media analytics to track performance and optimise your campaigns for maximum impact.

Extra Large (16 hours/month):

• Establish your business as a thought leader and industry authority through comprehensive social media management.
• Implement advanced engagement tactics such as influencer partnerships and user-generated content campaigns.
• Drive significant traffic, leads, and conversions through targeted social media advertising and promotional activities.